The Business of Regenerative Medicine Course
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Introduction
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Why Consider Offering Regenerative Procedures?
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How to Market for Regenerative Patients
- Field of Dreams
- Marketing vs Sales
- Who is the target audience?
- Why people buy.
- Decreasing the confusion.
- Focus on Benefits
- Push vs Pull Marketing
- Breaking through the noise
- Youtility
- Touch point problem
- Silver bullet?
- Phone Script
- Marketing channels
- Top 7 Marketing Tricks
- How to differentiate yourself? Last but MOST important
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How to Convert Regenerative Procedures
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USA Regulatory Considerations for Regenerative Medicine
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What products to use and how much?
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How much should I charge for procedures? What equipment do I need?
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Introduction to Regenerative Biologics
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The Basics of Exosomes
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The Basics of PRP
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BONUS = Mitigation tactics